Bentley Motel
The Bentley Motel, formally, Benedict Motel, located in Linden, NJ contracted us to both design and build alongside a construction company. We came in to envision some of the unique destinations that would be used for the ‘Destination Rooms’ at the Benedict Motel. After some research, we designed and built several rooms that turned out to be fantastically successful.
The Strategy
Create experiences that delight and intrigue people both in their creativity and location preferences. We researched customer interests in the area and had to figure out how to create the space both economically and to meet fire code and additional industry-specific requirements.
The Results
The Destination rooms were a big success and more have been created since then.
